Social media has truly turned the world into a global village. It has offered better ways to communicate and has also altered the way businesses interact with their customers. This is a medium that gives businesses a chance to present themselves across the globe.
Social media allows marketers to spread their messages within seconds. Not only this, but it also helps businesses earn and build customer loyalty. The best part is that social media can get your brand in front of people much more quickly and easily.
Increase Brand Awareness
One of the biggest advantages of using social media for any business is brand awareness. About half of the total global population use platforms like Facebook, Twitter, Instagram, and TikTok every day.
Do you know the average person spends 144 minutes a day on social media platforms?
Think of the exposure that your brand will get by presenting itself on social media. You can improve brand visibility effectively and pitch your services or products to them. These are potential buyers that you can convert into loyal customers.
Humanises Your Brand
Social media allows a business to give its brand a personality. It lets you display its traits, qualities, and the benefits that a business has to offer to its users. When you are using social media, you allow people to see how you run things.
More importantly, they get to see your fun side and your tuff side. This, in turn, creates a real bond between the brand and the audience. Businesses can thus create a real connection and show the new audience how existing customers feel about their services or products.
Boosts Website Traffic
One many reasons why digital marketers prefer social media is because it helps them attract traffic to their websites.
Social media allows brands to engage a new audience that’s outside their loyal customer base. There are always people hanging around on social media platforms. You just have to target the right audience through posts or paid marketing to attract your brand.
You can create new content or share old blog posts to target the right audience. Once they see your posts and like what you are offering, they’ll surely visit your website.
Generates Quality Leads
We have mentioned how social media can bring traffic to your website. But, the biggest advantage of this medium is lead generation. The traffic that comes to your website through social media is warm. This means they are already aware of your brand and what you sell.
Having warm traffic means quality leads that have a higher chance of a conversion. You can sell more by diverting this traffic to exact pages where they want to be. This can be a services page, product page, or sales event.
Provides Marketplace Insights
The biggest benefit of using social media for business is marketplace insights. Almost every social media platform has its own analytics. You can utilise this to analyse the market behaviour and the audience’s response toward your services or products.
You can find out what type of posts get the most engagements. Moreover, you can see which platforms send more traffic to your website and when. This will enable you to polish your social media marketing strategy further. You can generate more leads by targeting the right audience at the right time.
Tells Your Brand Story
Today’s customers don’t buy stuff just because it’s there to buy. They prefer to buy from brands that have a story and a mission. And there’s no better way to let people know what your brand represents than social media.
You can share how your brand started and what you wanted to achieve. Most brands prefer sharing the problems that they want to solve and then sharing happy stories of their customers. This not only humanises a brand but sets its authority as a trusted business.
Manages Brand Reputation
It does not matter whether your brand has social media accounts or not. If you are selling something, people are already talking about you on social media. This can be a good experience shared by a customer or a negative review by one of your competitors.
You can capitalise on this information and use it to manage brand reputations. If it’s a good review, you can share it from your official social media account. In case someone is spreading negativity about your business, you can clarify to strengthen your brand position.
Develops Brand Loyalty
Brand loyalty is directly associated with good marketing and communication. People buy online all the time but they seldomly post about their buying experiences. Most of them buy and forget that your brand even exists.
But, when your brand has a social media presence, you get to retarget these customers. You can share a post about how to use your product or call after-sale service. Many brands share fun facts or infographics to keep their audience engaged.
Such activities develop brand loyalty, and your customers will happily share them from their accounts. This will further improve your brand authority and strengthen your marketing activities.
Offers Competitive Analysis
Social media is also an important tool to keep an eye on your competitors. You can evaluate their social accounts to know what people are saying about them. This will enable you to find strong points that your brand is missing.
Moreover, you can find where they are lagging behind and address those issues to get a competitive edge.
Measures Your Marketing Efforts
We already have mentioned how you can utilise analytics to strengthen your marketing strategies. But you can also use analytics and metrics to measure your performance. By evaluating data, you can determine which social media platform is working for your brand.
Moreover, you can evaluate the results of paid marketing to determine ROI. This will enable you to run effective marketing campaigns on social platforms where your target audience hangs around the most.
We hope you now have a better understanding of how social media can benefit your business. All you need to do is explore social media statistics to find the right platform for your brand. Formulate an effective strategy to generate more website traffic and quality leads.