Television broadcasting rights are one of the most powerful mechanisms in the sports industry as they allow a product with a high penetration to a certain audience to be obtained by paying a high price for it. However, the investment is usually very profitable with the presence of advertisers in intermittent signals. These brands, in turn, can seize the moment to create an attraction for the viewing public and thus become a veritable circle of virtue. In this case, we look at how the major football leagues react to this.
The Premier League recently signed a 3-year contract expiring in the 2018-2019 campaign worth £5.136 million for a local exhibition. Revenue from this category will be seeded at a price around 70% higher compared to the previous £3.018m deal.
Sky Sports got this new chance in a package of 5 for £4,130 million and 126 live matches, while BT Sports collected 2 more, consisting of 42 games for £960 million. The rules say that the network can buy up to 5 lifetime packs. This figure was supplemented by other payments from the BBC (£204 million) for abstracts and other networks totaling nearly £5.5 billion. link that
In the 2015-2016 season, the Spanish League decided to revolutionize the way it manages its reference rights in accordance with the provisions of the Royal Legislative Decree where the management of everything belongs to the league. In the past, each club was responsible for negotiating and receiving additional fees for 스포츠중계 sponsorship.
In the first period of the model,
The national rights were led by Phone and received €614,711 million. Foreign income increased from € 236 to € 622,422 million. Global deals resulted in a €93,105 million reduction in sales commissions allocated to Mediocre.
In 2016-17, the League had €2.65 billion available from local deals and €1.5 billion to €1.8 billion from international markets to be deployed over the next 3 years. The Federation of the Kingdom of Spain (RFEF) receives 2% of this total; Professional Football League (LFP) 1%, relegated teams 3.5% and 1.5% allocated to high-performing athletes and non-professional football. The remaining 92% of the total is further subdivided into 90% for first division and 10% for second division Bundesliga clubs.
For the 2017-2018 season,
The German league has introduced new rules to open up direct broadcasting rights to more networks, rather than giving just one of them exclusivity, as is now the case with Sky Deutschland. With this agreement, the revenues from this concept will increase significantly.
The turnover for the 2013-2014 to 2016-2017 cycle is €2.5 billion, which equates to approximately €626.2 million per season. The new contract increased that profit by 85% and brought in €4.64 billion. This allows the competition to generate €1.16 billion per year; With this move, an estimated € 240 million will become available on the international market. 10% of the total revenue remains with the league, while the remaining percentage 80% is shared for teams in the first division and 20% for teams in the second division.