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I went to Amazon’s new clothing store, where algorithms pick your outfits. I never want to shop normally again.
Amazon recently opened a brick-and-mortar clothing store in Los Angeles, where customers can do pretty much everything from their phone.
The new Amazon Style store is the behemoth retailer’s first foyer into brick-and-mortar clothing stores.
It looks like a cross between Urban Outfitters and an Apple store.
When I entered the store, I was greeted by cheerful employees.
It was like if Trader Joe’s employees were selling you clothes.
They asked if I’d been to the store before. When I said I hadn’t, they explained how the shopping experience worked.
The gist is this: There are no sizes available on the showroom floor.