Liquidation Channel Announces Re brand

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Liquidation Channel Announces Re brand
Liquidation Channel Announces Re brand

Liquidation Channel (LC), an interactive, Omani channel retailer focused on the fine jewelry, beauty, fashion, home decor and lifestyle categories, has announced the company will re brand as Shop LC effective immediately.

Formed in 2007, Shop LC was originally known as The Jewelry Channel (TJC). Shortly after the launch of TJC, the U.S. entered a recession, and sales declined. Fully expecting to liquidate merchandise and cease operations, TJC changed its name to Liquidation Channel. However, instead of going out of business, the network experienced steady growth and has been operating as Liquidation Channel since 2008.

Over the years, Shop LC’s business model has evolved into a more expansive shopping experience. Beyond jewelry and gemstones, precious metals and collectibles, Shop LC features handbags and fashion accessories, healthcare and beauty essentials, the latest in cooking and kitchen supplies as well as luxurious, comfortable bedding and bath products for the whole family.

“The rebrand to Shop LC is about evolution,” said Kevin Lyons, president of Shop LC. “The company is clearly here to stay, and Shop LC is a name that accurately reflects our current business model and wide-ranging merchandise offerings. We’re finding more ways to deliver joy.”

The company has an aggressive business plan that includes growing non-jewelry sales, diversifying the merchandise mix and claiming significant market share in the value-oriented retail industry. In addition to the name change, Shop LC is designing new broadcast studios, updating television and website graphics and expanding its corporate headquarters.

“Shop LC personifies low cost, and we’ve claimed that space within the digital television shopping industry,” said Lyons.

About Shop LC


Headquartered in Austin, Texas, Shop LC (formerly Liquidation Channel), is a wholly owned subsidiary of Vaibhav Global Ltd. (VGL), a vertically integrated company with global sourcing and manufacturing capabilities. Shop LC is a value-conscious, interactive retailer focused on the fine jewelry, beauty, fashion, home decor and lifestyle product categories. Established in 2007, Shop LC reaches approximately 80 million U.S. households via high-definition programming offered live 24 hours a day, seven days a week, 365 days a year. For more information visit shoplc.com and download the interactive app on iTunes, Google Play or many other streaming devices or televisions.

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