NetbaseQuid Application of Social Media Monitoring in Business


NetbaseQuid is the ultimate tool for tracking, analyzing, and investigating social media activity. Retrieve information on trends, keywords, influencers, and competitors. Different social media monitoring tools have been used for years across the globe. These have made it possible to monitor public social networking sites, such as Facebook, Twitter, and YouTube. With NetbaseQuid social monitoring tools, companies have been able to track and analyze such social media sites. Some of the tools are based on real-time monitoring of all mentions, while others provide limited data. This article discusses different places a business could use social media monitoring, what they should look for on each platform, and how they can use it to their advantage.

1. LinkedIn

LinkedIn is a professional social networking site designed for business. Professionals often use it to connect with other professionals, including employers, coworkers, and clients. LinkedIn users are also required to create a profile page and answer questions about themselves in various fields. LinkedIn can be used for recruiting, networking, and promoting. It also allows workers to connect with open positions. LinkedIn has been a popular social media site for the past years, and it is estimated that about 90 million people visit LinkedIn each month. Companies can use it to gain a competitive advantage by understanding the social media activity of their current and potential competitors.

2. Twitter

Twitter is a microblogging tool that was developed in 2006. It allows users to post short messages (called tweets) of up to 140 characters, known as tweets, to their profile page on the website or through any other Twitter application. They can also send private direct messages and add hashtags (a hashtag is a word or phrase preceded by a hash symbol (#) that can connect multiple social media posts on a specific topic). Tweets can be displayed on the profile page for others to see. Twitter has more than 430 million users and is used by many public figures, including celebrities. It is a great platform for companies to share information, news, and events relating to their company. It allows them to connect with customers and gain exposure. Twitter provides companies with a real-time solution to tracking their competitors and analyzing social media conversations in real-time to identify opportunities that they may have been unaware of without this tool.

3. Facebook

Facebook is the largest social media site in the world. It allows users to share content with their friends and family and post status updates, photos, video clips, and links. Businesses should be wary of posting anything that could be considered negative or aggressive. The first step a company should take is to review their Facebook profile page and make sure they are not violating any rules or regulations set by Facebook. They may even want to change or update their profile name, cover photo, and add a tagline (description) and bio. The first two are easy and can be done in seconds, while the other two may take some time. After completing changes to your profile, review activity in your news feed to see if anything negative appears that you should address. Then, use Facebook advertising tools to promote your social media monitoring presence. This will increase visibility and keep customers interacting with your brand.

4. YouTube

YouTube is a video-sharing site that allows users to upload videos with link titles and descriptions. As a user uploads videos, others can watch and rate them. This makes YouTube a great tool for video marketing. It allows businesses to showcase their products and services directly to viewers. YouTube also allows users to make comments and add tags when watching videos online. A search for “business” produces 32,500 results on YouTube.

5. Instagram

Instagram is a photo-sharing social media app that has gained popularity primarily among younger users ages 18–29 years old. Instagram allows users to take pictures or videos, apply a digital filter and add them to one’s photostream or send them directly to friends. The tool is free and allows users to connect through the app by following each other. Users can share their posts with others and even use hashtags on their posts.


Social media monitoring is a vital tool for businesses today. It can offer a wealth of data that can be analyzed to help companies better market themselves and become more competitive. Businesses should not only put their products and services in front of customers but also find new ways to interact with them online. Today’s consumers want information about brands and products, but they also desire the opportunity to voice their opinions on social media platforms.


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