Cannabis-Infused Beverage Trend Gets Higher with Hi5


Theory Wellness, the East Coast’s leading cannabis company, enters the growing infused beverage category with its newest venture – Hi5. The arrival of cannabis-infused beverages on the East Coast is a continuation of the growing trend of THC-containing beverages. Hi5, a cannabis-infused seltzer, offers zero calories, a natural taste and quick effects, giving consumers a new way to enjoy cannabis. Unlike other forms of cannabis, the social aspect of a cannabis-containing beverage offers a straightforward and healthier alternative to alcohol.

Hi5, whose evocative name sounds like “feel good in five minutes,” represents a new product category in the East Coast cannabis market. By 2020, annual sales in the North American cannabis beverage market will reach $1.15 billion (1), with an average annual growth rate of 45%. As consumers seek healthier and safer alternatives to alcohol, products like Hi5 will become increasingly popular.

“We are always looking for new ways to innovate, and beverages have long been one of our main areas of focus,” says Brandon Pollock, CEO of Theory. After several years of planning and construction, a new growing and production facility recently opened, which also includes a state-of-the-art can production line to meet the anticipated demand of millions of cans per year. “Massachusetts has long been a leader in the beverage market – Sam Adams started the craft beer movement, and Polar Seltzer even dates back to the Boston Tea Party. We look forward to continuing that legacy Corey Christanell.

Hi5 contributes to the trend of falling alcohol sales by nearly 15% in legalized cannabis markets (2) and offers an alternative to alcohol with the advantage of controlling the effects of THC. The rapid onset of effects combined with a modest dose of 5mg per cup differs from traditional edibles, whose effects can take 45 minutes or more to manifest. “Hi5 makes cannabis more accessible than ever, especially for first-time cannabis users, giving them control over their cannabis experience, just like they do with a beer or a glass of wine. We think consumers will love it.”

The cannabis beverage market is expected to reach 2.8 billion (3) by 2025, and Hi5 aims to be part of that shift and usher in a new era of cannabis consumption on the East Coast.

About Theory Wellness, Inc: Theory Wellness, Inc. is a vertically integrated cannabis cultivation, retail and manufacturing company based in Stoneham, Massachusetts. Theory operates several cultivation and retail locations in Massachusetts and Maine. All products are manufactured in small batches with state-of-the-art equipment.