Are you a shopaholic?
But, can’t decide to which product to choose?
Right now the market is full of so many options to for. Due to this reason, it becomes a lot difficult to choose the thing that you are looking for. We keep switching between the options but are never able to make the decision what’s right. In this long run, we often get distracted from the product we were looking for.
With all that competition around, the shopper does not have time for staying on one product for long and deciding whether to take it or not. There are some studies that show that the average shopper spends a few seconds on every product. During this time, they gather all the information that is required to make the final decision.
So, the lipgloss that succeed in impressing the people during this time are the one who is going to reach the peaks. But, what can win hearts in just some seconds?
The shopper is going to make the decision while looking at the lipgloss boxes . The right lipgloss packaging can gain attention while a wrongly packed item will be distracting to the eyes.
Lipgloss is the cosmetic products that you are going to find in every young girl’s cupboard. These are something that most of the women start their make up experience. There are a large number of cosmetic brands that claim that they are selling one of the best products in the world. But, how can someone decide on all those products?
As said previously you need to be smart with your custom lipgloss boxes if you want to win the hearts. You need to deliver most of the information through your packaging about the product and that too with few seconds.
Thus, adding proper instructions on the back can help you sell your product as well. The problem is that we add too much of information that the customer doesn’t have time to stop and read. Thus, what they decide is to walk away from the product and catch something else.
That is the reason why adding the right instructions on every product including lip glosses is very important. It will be a lot better if you just add those instructions that sell the product. Besides this, you need to add instructions that can help people in making the decision.
Here are some instruction ideas that young shopper wants on the back of the lip gloss boxes.
INSTRUCTIONS THAT YOU NEED TO ADD
1 DO MAKE A LIST OF INGREDIENTS
Shoppers while giving a brief look to the products wants to quickly go through all the ingredients that have been added in the tube. This is important as no one wants to be ingesting something that is harmful. They do this with all the products, but when it comes to lip gloss people becomes highly alert. This is because most of the product you are applying you will be ingesting it as well.
So, make a short but complete list of all the products that have been used. The list should be organized so that it will be easier to have a brief go through. It will be better if you mention the quantity you have used as well. This will show your transparency and help you gain the trust of customers as well.
2 ALSO, ADD WHY YOU HAVE SELECTED THOSE INGREDIENTS ONLY
When you have added something in your lip gloss you must have a strong reason for it as well. That is something the shopper will be interested in knowing. On reading the advantages the customer will feel like trying it as well and seeing the results.
3 DO MAKE A NOTE IF THE PRODUCT IS FDA APPROVED
When deciding one question that always bothers the shoppers is that they want to know whether the lipgloss is safe or not. If they know the product is the same then it will help them a lot in making the decision. So, the lip glosses that guarantee their safety are more likely to be sold then those who don’t. Thus, if the ingredients in your lip gloss are proven safe by any means then do mention it. As, you might be thinking that it isn’t important, but it will make a difference on the sells chart.
4 ALSO, ADD WARNINGS IF THERE ARE
There are many ingredients in the lip gloss that are used to add colors. These pigments are derived from different sources and can sometimes cause an allergic reaction to not all but most of the people. So, if there is something in your lip gloss that can be irritating to human skin then you need to mention that as well. This will help the right people in choosing your product. Otherwise, those people who are going to get allergies are going to give negative feedback on the basis of their experience. So, you need to mention it earlier.
5 KINDLY IF ANYTHING NEW IS USED THEN MENTION THE TEST
This isn’t something always necessary, but many times most of the companies experience with new ingredients. Like the use of some new pigments in a lip gloss that isn’t used before. These ingredients are not tested and can you can’t predict what will be the outcome of applying it.
That is why it is important if you have used anything that is new to mention its safety test. Either you have to write that it is tried and tested. Or not that then you should give instructions for a patch test. In this way, it can prevent you from the worst outcomes.
Lipgloss is one of the most loved cosmetic products. These products are usually used by young shoppers. There are few instructions that need to be mentioned on the back that can help these young people in making the decision. This is how you can increase your sells.