There’s no denying that content is king when it comes to creating effective marketing campaigns these days. Engaging videos that reach your audience, your web content needs to be educational, problem-solving, or entertaining. If it can do all three, you have your own engaging content.
It’s important for content marketers to keep up with evolving marketing practices. When it comes to being creative and original, it’s important to always stay one step ahead. Surprise your audience before they get bored.
More and more marketers are seeing the benefits of interactive marketing content to engage audiences. Based on data from Cinema8 . Interactive post content is up to 23% more effective than traditional static content.
What is interactive content?
Most online content these days is simply to display a message or inform an audience. With the advent of interactive marketing content, users can do more. For example, you can participate by taking a survey or answering a quiz. This encourages viewers to use their content to personalize their experience, inform and entertain, and react and respond to it. More engagement means more impressions, which leads to more brand awareness and ultimately more customers.
An example of interactive content marketing
Online quizzes are an example of common and shared interactive post content, whether they’re looking for the right city for their users or trying to taste potato chips. But today, businesses are finding practical ways to cinema8 their sales and customer base using these quizzes and surveys. Using the Cinema8 framework search test as an example, seven simple questions provide the company with the data it needs to determine the best product for its customers, and some for customers to try based on their answers.
Calculators and similar tools (such as calculating mortgage and car payments) are other examples of interactive content. The Hub spot Site Scoring Tool is a fast and free way to rank your site, and it’s also a great way to expand your potential customer base and give more referrals to low-scoring users.
As online videos become more and more popular, more and more marketers are finding ways to turn those videos into interactive content that allows people to click on certain elements of the video and take the viewer on their journey.
Engago graphic is one way of doing this, turning the plain, boring info graphic that everyone knows into something much more fun while giving them the information and facts they’re looking for.
The same is true for interactive content as there are no restrictions on the types of static content you can create. Whether marketers have creative concepts in mind or need to support their campaigns from the ground up, companies like ion interactive and cinema8 can help develop unique and effective interactive marketing content.
Interactive content allows users to participate in specific content. It’s important that you can customize them, but it shouldn’t be too complicated. If it is too hard to understand or takes time, users may become frustrated and give up quickly. Interactive content is beneficial to users and should strengthen the leadership of the companies that produce it. However, remember that the ultimate goal is to provide comfort to users. Make it visually appealing and have fun!
While creating comprehensive interactive marketing content is half the battle, remember that publishing is just as important. As a result, good content often works on its own, but it’s important to apply best practices first to get the most impressions. It’s also a best practice to research data to learn more about your target audience. For example, if you use quizzes as part of your content marketing campaign, you can analyze your responses to improve your interactive content. If you notice that users tend to skip tests after a certain question, you can use this knowledge to make smart decisions when creating new content in the future.