How to Find the Best Ad Networks for Publishers

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How to Find the Best Ad Networks for Publishers
How to Find the Best Ad Networks for Publishers

Discover more about ad networks, how they operate, and the benefits of using them for publishers.

Google AdSense is the first brand that comes to mind when we discuss monetizing websites. It is foolish to think that AdSense cannot be surpassed by any other ad network, even if there is nothing wrong with it as it is one of the top ad networks in the world.

The ad tech sector is constantly changing. Therefore, it wouldn’t be far-fetched to claim that Google has rivals that may really threaten them.

To determine which ad network, or a mix of ad networks, earns the most money, it may take some trial and error. Publishers can effectively work on monetizing their websites after they have it figured out, however.

What is an ad network, first?

Ad networks buy available inventory from publishers and then sell bundled impressions to advertisers.

Consider an ad network as a middleman in a straightforward inventory selling process who introduces the appropriate impression to the appropriate buyer. It collaborates with marketers (demand-side) and publishers (supply-side) to support their ad campaign objectives.

Now that the inventory exchange cycle has become more complex, the function of ad networks has begun to shift. Ad networks may offer inventory directly to publishers; other times, they purchase inventory from SSPs or ad exchanges and resell it for a higher profit.

The majority of publishers are known to focus on a single kind of ad format. As a result, publishers wishing to profit via a certain format should think about ad networks.

Examples include CPM ad networks like Criteo, which are reputed to give the greatest CPM rate, and video ad networks like Unruly, which provide publishers with the finest video content.

What are the benefits of ad networks?

In order to facilitate business transactions between publishers and advertisers, ad networks are used. They serve as a crucial component of monetization inside the advertising ecosystem. Publishers would have to haggle over contracts with each individual advertiser if ad networks didn’t exist.

Ad networks are also renowned for working quickly to market leftover ad inventory. Ad networks basically collect leftover inventory from various publishers, segment it based on demographics, and then sell the segmented impressions to advertisers, particularly those seeking comparable impressions.

By doing this, the publishers’ inventory is guaranteed to reach the appropriate advertiser on time. By this point, it should be obvious how important ad networks are to publishers.

What Kinds of Ad Networks Are There?

The following list of popular ad network types includes:

Premium ad networks

These are the ones that offer inventory from well-known publications.

Vertical ad networks

These are ad networks that target certain topics. As an example, consider the networks for technology advertisements, car ads, business ads, fashion commercials, etc.

Inventory-specific ad networks

They concentrate on one particular category of inventory (e.g., mobile, video, or native).

Affiliate ad networks

These pay you a commission if your clicks result in a purchase.

Their common payment structures include revenue sharing, cost per click, and cost per action.

How do I select the best advertising network?

It is simple to find the top ad networks. One issue stands out: There are just too many options. Additionally, the ad tech industry’s use of jargon doesn’t help matters. What does programmatic purchasing entail? Which is better, CPM or CPC? Should you choose the older, less inventive IAB units or the newer, more modern ones?

Choosing a network for your website may seem like a difficult undertaking, but it doesn’t have to be if you’ve taken the time to delve in and understand how the online ad tech ecosystem works. If you haven’t taken the time to dive in, some of these questions may sound intimidating.

In the end, the following factors should be taken into account to choose the ideal ad network:

  • amount of the advertiser network.
  • the network’s ad quality.
  • Ads come in a variety of forms.
  • Terms of payment and compensation
  • the technology that underlies


Frequently Asked Questions:

What is an ad network?

The sale of leftover ad inventory by ad networks is well-known for being successful. In essence, ad networks gather stale inventory from many publishers, group it according to demographics, and then sell the segmented impressions to advertisers expressly seeking comparable impressions.

Which advertising network pays out the most?

AdSense and Media.net are two of the top-paying ad networks.

What drives publishers’ use of ad networks?

Publishers collaborate with ad networks to identify ways to sell inventory that they can’t do directly. The publisher loses money because of unsold inventories.

Adjacent Terms

Numerous publications and advertisers are connected via ad exchange. Using its links with numerous ad networks and SSPs, it offers a platform to purchase and sell ad inventory.
Depending on the directive given, the ad server puts tailored advertisements on your website (or websites). It makes use of a server to store numerous ad types and distribute them based on the user’s online activity.
Advertising management is the practice of supervising and tracking ad campaigns that aim to educate and entice people about a certain commodity or service.
Ad Relevance: According to Google, “ad relevance” refers to how well an advertising campaign fits a user’s search as seen by the relationship between keywords, advertisements, and post-click landing sites.

Final Words

We are really thankful to for their intensive knowledge about the ad networks, so we were able to compile this article with the true knowledge of people who are in the advertising industry as advertisers and publishers.

In conclusion, a publisher must learn to find the best ad networks for their niche based on a number of factors. What types of ads do they like? What types of ads are not effective? Who are the top advertisers? What is the best way to manage ads on a site? This is the most important step because it will determine whether or not you will generate the most revenue and create the best experience for your readers. Once you know which ads you prefer, you can start your journey to find them.

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